Our research, insights, & thought leadership.

Protocol Theory is thrilled to welcome Kyle Becker as Head of UX Research & Strategy, bringing over 12 years of experience from frog design, J.P. Morgan’s Onyx, CRADL, and the Crypto Council for Innovation (CCI) to help drive user-centered insights and Web3 adoption at scale.

Crypto adoption in APAC is being driven by belief in the underlying tech, not regulation—and the demand far exceeds current adoption. In this CoinDesk webinar, Protocol Theory’s Alistair Rennie unpacks the key insights shaping the region’s crypto future.

In less than a year, Protocol Theory has delivered actionable insights that drive real results, helping Web3 companies navigate the path to onboarding the next billion users. Here’s a look at our impact in 2024.

In this interview with marketing agency Take3, our Head of Global Thought Leadership Alistair Rennie reflects on his career journey that landed him at Protocol Theory–and shares his vision for a fairer, more equitable economic system.

Recent developments in China and Hong Kong point to a vast—and largely untapped—audience of potential crypto adopters. Here’s why the global crypto community might soon witness an adoption surge on a scale never before seen.

Protocol Theory welcomes Nikola Klacar as Research Manager, bringing over seven years of research expertise to help Web3 brands uncover actionable insights and drive growth in the onchain world.