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Download our teaser report: The Next Billion Users

/ Reports & Whitepapers
Published September 13, 2024
Written by Alistair Rennie

◻️ How did ChatGPT achieve such rapid adoption? What was it that eventually persuaded the masses to use mobile contactless payments? And how - in properly quantified and statistically comparable terms - does crypto compare to these innovations across the drivers of adoption?

About our study

We conducted research with over 1,600 consumers across the US, Canada, UK, Australia, and New Zealand to compare eight recent innovations, including crypto and Web3. By updating Everett Rogers’ 1962 ‘Diffusion of Innovation’ model with 2024 data and understanding the differences between early adopters and the mass market, this report provides a roadmap for dismantling the barriers to Web3 and crypto adoption, turning these insights into a competitive advantage.

Inside the Report.

  • Diffusion of Innovation Theory: Understanding Everett Rogers' model and its application to modern innovations like Web3, Gen AI, and VR.
  • Adapting to Change: Despite 60 years of technological and societal shifts, the model remains largely unchanged, highlighting areas for potential updates.
  • Market Insights: Insights from over 1,600 consumers across five markets on the adoption of crypto and Web3 technologies.
  • Strategic Advantages: Actionable strategies to overcome adoption barriers and gain a competitive edge in the digital asset market.

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