We help forward-thinking brands onboard the world onchain through actionable, evidence-based consumer insight.
What we do
Build brand trust with evidence-backed consumer insights. We help you understand audience perceptions and craft strategies that resonate, ensuring your Web3 brand earns trust and stands out in an evolving market.
Fuel innovation with user-centric insights. From idea to execution, our research ensures your products are relevant, impactful, and designed to meet real user needs – including Web3 non-natives.
Deliver seamless user experiences that drive engagement and loyalty. We dive deep into customer journeys, uncover pain points, and help optimize Web3 platforms to create long-lasting user connections.
Discover new market opportunities with data-driven insights. We analyze customer needs, competitor strategies, and market conditions to shape effective go-to-market plans and position your Web3 business for growth.
Lead the conversation with compelling, research-backed insights. We equip you with data and trends that strengthen your authority, helping your brand stand out as a thought leader in the Web3 space.
Anticipate what’s next. Our foresight research identifies key shifts and emerging trends in Web3, empowering you to craft future-proof strategies that keep you ahead of the competition.
Who we serve
We help exchanges and DeFi platforms understand user preferences, build trust, and drive user acquisition through research that uncovers the factors influencing consumer behaviors in rapidly changing financial ecosystems.
Traditional brands entering Web3 need insights to navigate the space. We provide data-driven strategies to help companies transition smoothly, build credibility, and connect with digital-native consumers.
We help blockchain protocols and foundations understand user needs and perceptions, guiding their efforts to drive adoption and foster engagement with their communities, ensuring long-term success through evidence-backed insights.
We provide insights into how consumers interact with digital wallets and payment platforms, helping you refine user journeys, improve ease of use, and build trust, ensuring your services meet the needs of both novice and experienced users in Web3.
Whether you’re developing apps, digital marketplaces, or NFT brands, we provide insights that drive engagement, refine user experiences, and help your product stand out in the competitive Web3 landscape.
From virtual worlds to decentralized gaming, we deliver research to help developers understand player behavior, optimize in-game economies, and create immersive experiences that resonate with their audiences.
Our latest thinking
Download our teaser report: The Next Billion Users
How did ChatGPT achieve such rapid adoption? What was it that eventually persuaded the masses to use mobile contactless payments? And how - in properly quantified and statistically comparable terms - does crypto compare to these innovations across the drivers of adoption?
Reports & Whitepapers
"Rarely am I floored but Jonathan and Alistair of Protocol Theory might have provided me with one of the most impressive, thorough understanding of the Crypto ecosystem."
"The Protocol Theory team has been exceptional. At every step of the way they have brought a level of knowledge and experience to their questions and approach that is unparalleled. We are delighted with the work and know the outputs are helping us develop products and messages that will delight both current and future customers. "
"We’d been looking for a partner to help us gain deeper and more actionable insights into our customer base, and also the wider market. We honestly could not be happier with what Protocol Theory have delivered. Their work is thorough, data driven and most importantly, actionable."
"Protocol Theory’s ability to investigate and organize data is matched by their ability to deliver well thought-out, data driven analysis. We've been extremely lucky to be able to leverage Protocol Theory’s insights in building our go-to-market strategy; their data-driven approach allows us as a business to make decisions confidently. "